Start a project
ai seo · geo · aieo

Get cited in the answer. Not just ranked in the result.

Generative Engine Optimisation (GEO) is how your business gets named when ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews answer a customer's question and choose which sources to quote. We make your business easy for these AI tools to recognise, trust and quote.

Start a GEO engagement → How GEO works
ask-the-engineillustration
buyer

Who's the most trusted provider in my category?

your brand waiting…

Toggle to compare. The outcome GEO engineers: your brand as the named source.

// we optimise for
ChatGPTOpenAIPerplexityanswer engineClaudeAnthropicGeminiGoogleCopilotMicrosoftAI OverviewsGoogleYou.comanswer searchVoiceSiri · Alexa · Assistant
what is geo

Optimisation for the era of generated answers.

For 25 years SEO meant one thing: rank a page for a keyword. Answer engines changed that. When a buyer asks ChatGPT or Perplexity a question, the model writes an answer and lists its sources.

The new game is being one of those sources.

GEO is the work that gets your business quoted: making sure AI tools know exactly who you are, labelling your pages so machines can read them, and writing answers worth quoting. We do all of it.

traditional seo optimisesgeo optimises
KeywordsEntities
BacklinksCitations
SERP rankingsKnowledge graphs
Click-throughAnswer quality
Page-level signalsLLM comprehension

the mechanics overlap. the goal changes: ranking → being quoted.

the pipeline

The five stages we optimise.

Every AI tool goes through roughly the same five steps before it names a business. GEO improves your odds at each one.

  1. 01

    Known

    The AI recognises your business as a real, specific company.

    we tune · entity & knowledge-graph work
  2. 02

    Read

    The AI reads your pages. We make sure nothing stops it.

    we tune · schema & structured data
  3. 03

    Stored

    It stores what it learns as facts, noting how far to trust each source.

    we tune · fact-dense, citable content
  4. 04

    Found

    When someone asks a question, it pulls up the sources that fit best and seem most trustworthy.

    we tune · digital pr & authority
  5. 05

    Named

    Your business is named as the source in the AI's answer.

    we tune · visibility monitoring
what we ship

Six things we ship in every GEO engagement.

No single tactic gets you cited. GEO is six disciplines, integrated.

AI-optimised content

Clear questions and answers packed with facts, plus in-depth guides, written so AI tools can quote them word for word.

Helping AI know who you are

Your business described the same way everywhere AI looks, including Wikidata and Google's Knowledge Panel.

Schema & structured data

Hidden labels on your pages (schema) that tell machines which part is an FAQ, a guide, an article or your business details.

Citable resource creation

Original studies, datasets, calculators, glossaries and reports: the kind of content LLMs index as ground truth.

AI visibility audits & monitoring

We check how often Copilot, AI Overviews, Perplexity and ChatGPT recognise and quote your business, and track the change over time.

Digital PR & link building

Editorial mentions in niche publications and the authoritative sources LLMs already trust.

diagnostics

Every engagement starts with three audits.

audit 01

On-page analysis

  • Keyword research
  • Search Console review
  • Core Web Vitals
  • Structured-data coverage
  • Entity surface area
audit 02

Complete content audit

  • Quality assessment
  • Duplicate content
  • Semantic gaps
  • Entity coherence
  • Citation-readiness scoring
audit 03

Holistic backlink audit

  • Diversity
  • Velocity
  • Anchor text
  • TLD spread
  • AI-source trust signals
why now

Three reasons GEO is non-optional.

  1. 01

    Be the cited source.

    When ChatGPT answers a buyer's question in your category, your brand should be the source name in the citation.

  2. 02

    Build durable brand trust.

    AI tools trust businesses that are mentioned often, and described the same way, across the web. We build those mentions on purpose.

  3. 03

    Future-proof against AI disruption.

    Discovery is shifting from search results to generated answers. GEO is how you stay visible through that shift.

faq

Questions answer engines also ask.

Including the one most agencies dodge: no, nobody can guarantee a citation.

GEO is the work of setting up your business details, website content and reputation so AI search tools (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews) understand who you are, trust your content and name you in their answers.
Traditional SEO aims to get your page high in Google's list of results. GEO aims to get your business quoted inside the AI's answer. The mechanics overlap (technical SEO, content quality, link authority) but the goals diverge: ranking versus being quoted.
No, and any agency that says otherwise is lying to you. We can make it more likely by making your business easy to recognise, labelling and structuring your pages, and building your reputation, and we measure the difference directly.
ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews, Microsoft Copilot, You.com, voice assistants (Siri, Alexa, Google Assistant), plus the source platforms LLMs learn from: Wikipedia, Reddit, Quora, Medium and high-trust niche publications.
Not entirely. Google still drives a majority of discovery, and AI Overviews sit on top of organic results. GEO complements traditional SEO; together they cover both ranking surfaces and citation surfaces.
Fact-dense expert content with clear claims, citations, datasets and structured Q&A. How-to guides, original research, glossaries and authoritative pillar pages: the things LLMs prefer to quote because they're easy to summarise accurately.
AI visibility audits, brand mention tracking, citation counts across answer engines, schema coverage, entity recognition scores and traditional Search Console / SERP feature data, combined into a single GEO dashboard.
Yes. Fully white-labelled GEO services with branded deliverables, monitoring dashboards and reporting your agency can present as its own work. How white-label SEO works →
ready to be cited

Get visible in every answer engine that matters.

Tell us your domain. We'll diagnose your current AI visibility across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews, talk it through on a free 20-minute call, and send a quote within 24 hours.

https://

quote within 24 hours · free 20-minute discovery call · no guarantees we can't keep