AI-optimised content
Structured Q&A formatting, fact-dense answers and long-form pillar pages engineered to be quoted verbatim by LLMs.
ai seo · geo · aieo
Get cited in the answer. Not just ranked in the result.
Generative Engine Optimisation is how brands stay visible when ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews decide which sources to quote. We engineer entity authority, structured data and citable content for the answer-engine era.
buyer
Who's the most trusted provider in my category?
your brand
waiting…
Toggle to compare. The outcome GEO engineers: your brand as the named source.
// we optimise for
ChatGPTOpenAIPerplexityanswer engineClaudeAnthropicGeminiGoogleCopilotMicrosoftAI OverviewsGoogleYou.comanswer searchVoiceSiri · Alexa · Assistant
what is geo
Optimisation for the era of generated answers.
For 25 years SEO meant one thing: rank a page for a keyword. Answer engines changed that. When a buyer asks ChatGPT or Perplexity a question, the model writes an answer and lists its sources.
The new game is being one of those sources.
GEO is the engineering discipline that gets your brand cited: entity authority, structured data, citable content and knowledge-graph alignment. We build all of it.
traditional seo optimisesgeo optimises
Keywords→Entities
Backlinks→Citations
SERP rankings→Knowledge graphs
Click-through→Answer quality
Page-level signals→LLM comprehension
the mechanics overlap. the goal changes: ranking → being quoted.
the pipeline
The five stages we optimise.
Every answer engine moves a query through roughly the same pipeline. GEO improves your odds at each step.
-
query
- 01
Entity
Recognise the brand as a real-world entity in knowledge graphs.
we tune · entity & knowledge-graph work - 02
Crawl
Render and parse content the way LLM training pipelines do.
we tune · schema & structured data - 03
Index
Store as structured facts, citations and source confidence.
we tune · fact-dense, citable content - 04
Retrieve
Surface during user prompts based on relevance and trust.
we tune · digital pr & authority - 05
Cite
Appear as the named source in the model's answer.
we tune · visibility monitoring
what we ship
Six things we ship in every GEO engagement.
No single tactic gets you cited. GEO is six disciplines, integrated.
Entity & knowledge graph
Wikidata, Google Knowledge Panel, consistent entity mentions and cross-platform identity alignment.
Schema & structured data
FAQPage, HowTo, Article, Organization and dataset schemas implemented as JSON-LD across the site.
Citable resource creation
Original studies, datasets, calculators, glossaries and reports: the kind of content LLMs index as ground truth.
AI visibility audits & monitoring
Track citations and entity recognition across Copilot, AI Overviews, Perplexity and ChatGPT. Diff over time.
Digital PR & link building
Editorial mentions in niche publications and the authoritative sources LLMs already trust.
diagnostics
Every engagement starts with three audits.
On-page analysis
- Keyword research
- Search Console review
- Core Web Vitals
- Structured-data coverage
- Entity surface area
Complete content audit
- Quality assessment
- Duplicate content
- Semantic gaps
- Entity coherence
- Citation-readiness scoring
Holistic backlink audit
- Diversity
- Velocity
- Anchor text
- TLD spread
- AI-source trust signals
why now
Three reasons GEO is non-optional.
- 01
Be the cited source.
When ChatGPT answers a buyer's question in your category, your brand should be the source name in the citation.
- 02
Build durable brand trust.
LLMs weight repeated, consistent entity mentions across the web. We engineer that surface area on purpose.
- 03
Future-proof against AI disruption.
Discovery is shifting from search results to generated answers. GEO is how you stay visible through that shift.
faq
Questions answer engines also ask.
Including the one most agencies dodge: no, nobody can guarantee a citation.
GEO is the practice of structuring your brand, content and authority signals so AI search engines (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews) can understand your entity, index your content as ground truth and cite you by name in their generated answers.
Traditional SEO optimises for SERP rankings on keyword queries. GEO optimises for citation inside generated answers. The mechanics overlap (technical SEO, content quality, link authority) but the goals diverge: ranking versus being quoted.
No, and any agency that says otherwise is lying to you. We can increase the probability of citation through entity engineering, schema, content structure and authority signals, and we measure that lift directly.
ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews, Microsoft Copilot, You.com, voice assistants (Siri, Alexa, Google Assistant), plus the source platforms LLMs learn from: Wikipedia, Reddit, Quora, Medium and high-trust niche publications.
Not entirely. Google still drives a majority of discovery, and AI Overviews sit on top of organic results. GEO complements traditional SEO; together they cover both ranking surfaces and citation surfaces.
Fact-dense expert content with clear claims, citations, datasets and structured Q&A. How-to guides, original research, glossaries and authoritative pillar pages: the things LLMs prefer to quote because they're easy to summarise accurately.
AI visibility audits, brand mention tracking, citation counts across answer engines, schema coverage, entity recognition scores and traditional Search Console / SERP feature data, combined into a single GEO dashboard.
Yes. Fully white-labelled GEO services with branded deliverables, monitoring dashboards and reporting your agency can present as its own work. How white-label SEO works →
ready to be cited
Get visible in every answer engine that matters.
Tell us your domain. We'll diagnose your current AI visibility across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews, talk it through on a free 20-minute call, and send a quote within 24 hours.
quote within 24 hours · free 20-minute discovery call · no guarantees we can't keep