Platform selection
Shopify, WooCommerce, BigCommerce, Adobe Commerce or headless, weighed against catalogue size, B2B needs and integrations.
ECMe-commerce website development
E-commerce website development where every URL earns its place.
Founcy Solutions' e-commerce website development starts with your catalogue, not a theme. We design the category tree, decide which filter URLs deserve to be indexed, generate product structured data from your product data, and build product and checkout pages that stay fast on mobile. That holds whether you're on Shopify, WooCommerce, BigCommerce, Adobe Commerce or a headless storefront.
- platform-agnostic
- facet rules before templates
- SKU-level redirect maps
- filter URLs get an indexing rule: indexable, canonical or noindex
- product pages carry Product, Offer and breadcrumb markup from the catalogue
- checkout stays fast and out of the index
facet rules per filterschema from the catalogueexample store
definition
What is e-commerce website development?
E-commerce website development is the planning, design and engineering of an online store: platform selection, catalogue and category architecture, product and listing templates, cart and checkout, payment and shipping integrations, and the data feeds that keep prices and stock accurate everywhere you sell. For a store that depends on search, it also means deciding how thousands of product, category and filter URLs get crawled and indexed, and making sure structured product data matches what shoppers see on the page.
- Platforms
- Shopify, WooCommerce, BigCommerce, Adobe Commerce or a headless storefront
- Best for
- DTC brands, growing catalogues, B2B ordering and stores mid-replatform
- Search focus
- Category pages, faceted navigation, product data and Merchant Center feeds
- Ownership
- Your store, your customer data, your accounts and integrations
sound familiar?
Your store is busy. Is it findable?
Tap what applies. Your answers travel with you to the project brief.
Tap anything that sounds familiar.
Talk these through with us →what's included
Store engineering, from catalogue to checkout.
Eight workstreams, scoped to your catalogue and platform. A small DTC launch and a 50,000-SKU replatform use the same method at very different depths.
Store architecture
Category tree, URL rules, faceted-navigation indexing rules and internal linking, agreed before a template is designed.
UX & conversion design
Listing, product, cart and checkout templates designed so shoppers find the right item and finish the order.
Product data & schema
Product, Offer and breadcrumb markup generated from the catalogue. Review markup only from genuine third-party reviews.
Feeds & integrations
Merchant Center feed, ERP and inventory, payments, shipping, tax and email, with sync timing agreed up front.
Performance engineering
App and script audit, image CDN and Core Web Vitals testing on the product and category templates that earn revenue.
Migration
SKU and category URL mapping, 301 redirects, customer and review data transfer, and a before/after crawl comparison.
Analytics
GA4 e-commerce events, conversion tracking and Search Console, set up and tested before launch day.
from our work
A store rebuilt around its customers.
A published result from a Founcy Solutions WooCommerce project in London.
Average order value up 23%
London Tile & Stone. A WooCommerce rebuild. Mobile conversions doubled.
Six published projects
Roofing, beauty, electrical, plumbing, retail and cleaning businesses across London.
Read them →built to rank
Stores leak rankings in predictable places.
Filters, discontinued products, drifting feeds and app bloat. Most store builds never decide how to handle them. We decide before launch.
crawl budget: leaking into filters
Filter URLsEvery filter combination crawlable and indexableA rule per facet: real demand gets a page, the rest is canonicalised or kept out
Out of stockProducts deleted and left to return 404Temporarily out stays live with accurate availability; discontinued items 301 to the closest match
Product dataPlugin schema, with prices drifting away from the feedProduct and Offer markup generated from the catalogue, in step with Merchant Center
Category pagesA grid of products and nothing elseIndexable intro copy, internal links and pagination that crawlers can follow
Product page speedEvery new app adds another scriptA script budget per template; apps reviewed before they're installed
ReplatformingNew platform, new URLs, traffic dipEvery SKU and category URL mapped, redirected and re-crawled
how it works
Revenue-by-URL first. Templates second.
We find out which URLs earn your organic revenue before anything moves, then build around protecting and growing them.
- 01
Discover
Catalogue review, organic revenue by URL, platform constraints and goals. For example, Shopify's fixed
→ store audit and constraints log/products/and/collections/paths shape the URL plan. - 02
Architect
Category and URL plan, a facet indexing rules table, the product data model and an integration spec with sync frequencies.
→ architecture and facet rules - 03
Design & build
Listing, product, cart and checkout templates, structured data, feeds and integrations, built on a staging store.
→ working staging store - 04
Migrate & test
Data import, SKU-level redirects, payment and checkout QA, speed tests and a full crawl of staging before go-live.
→ signed-off launch checklist - 05
Launch & optimise
Post-launch crawl and index monitoring, Merchant Center health checks, then category content and conversion improvements.
→ post-launch report
stack
Platforms and tools we commerce with.
// platforms
Shopify & Shopify PlusLiquidWooCommerceBigCommerceAdobe CommerceHydrogenNext.js storefronts
// data & search
Google Merchant CenterProduct schemaPIM & ERP connectorsAlgolia
// payments & retention
StripePayPalAdyenKlaviyo
// measurement
GA4 e-commerceGoogle Tag ManagerSearch ConsoleLooker Studio
what drives the cost
How much does an e-commerce website cost?
Four things move the number most. Set them to see what kind of store build you're planning. Platform plans, apps and payment fees are recurring costs on top.
keep exploring
Related services.
WP
WooCommerce on WordPress
Content and commerce on one CMS, with a lean custom block theme.
Explore → HLSHeadless commerce
A custom storefront on top of your commerce engine, server-rendered for search.
Explore → B2BB2B web development
Ordering portals and sites built for buying committees.
Explore → MIGReplatforming & migration
Change platforms without giving back the rankings you've earned.
Explore →faq
E-commerce development questions.
Shopify suits teams who want hosted simplicity and a large app ecosystem, and can live with its fixed URL paths and checkout limits. WooCommerce gives full control on WordPress but needs more hosting and maintenance discipline. We recommend after looking at your catalogue, integrations and team.
The main drivers are catalogue size and variants, custom design, integrations such as ERP, PIM, shipping and tax, B2B features like price lists and quotes, and data migration. Platform plans, apps and payment fees are recurring costs. Use the scope builder above, then we'll fix a quote after a scoping call.
The risk is real whenever product and category URLs change. We map every SKU and category URL, carry over content and metadata, set up 301 redirects, and compare crawls of the old and new store before and after launch, then watch Search Console closely afterwards.
Only filter combinations with real search demand get their own indexable URL, with a unique title and intro. Everything else is canonicalised to its parent or kept out of the index, so crawlers spend their time on products and categories instead of near-duplicate filter pages.
Products that are temporarily unavailable stay live with accurate availability in their markup, so they keep their rankings. Permanently discontinued products are redirected to the closest replacement or their parent category, rather than being deleted and left to return errors.
Yes, through native connectors where they're reliable, or custom APIs where they aren't. Each integration is scoped for which data syncs, how often, and what happens when a sync fails, because stale price or stock data is what triggers Merchant Center disapprovals.
It can be, for brands that need a highly custom front end or several storefronts on one backend. It adds build and maintenance complexity, and it has to be server-rendered so search engines and AI crawlers see full product content. For many stores, a well-built theme is the better trade.
start your store build
Tell us about your store.
Send your current store (or the one you're planning). We'll look at how it's crawled today, which URLs carry your organic revenue, and what a build or replatform should protect.
quote within 24 hours · platform-agnostic advice · your data stays yours