Intent-to-page audit
Your top organic landing pages scored on whether the first screen answers the queries that bring people there.
CXOcustomer experience optimisation
Customer experience optimisation that starts at the search result.
Most journey maps begin on your homepage. Real journeys begin with a query. Founcy Solutions' customer experience optimisation traces your highest-traffic searches to the pages they land on, checks whether that first screen answers what was asked, then removes the friction between the visitor and the next step, using research and tests rather than opinion.
- query-to-page intent audit
- research before redesign
- tests sized to your traffic
- a search query and the intent behind it
- friction on the landing page: buried answer, long form, no next step
- fixes applied and the path from search to demo completed
intent checked per pagefriction ranked, then fixedexample journey
definition
What is customer experience optimisation?
Customer experience optimisation is the ongoing work of finding where people struggle on the way to doing what they came to do, then fixing it with evidence. It combines analytics, behaviour research, user feedback and controlled tests across the whole journey, not just the checkout or the contact form. Our version starts one step earlier: the search query and the landing page it leads to, because a page that doesn't answer the question that brought someone there loses them before any form or button gets a chance.
- Starts at
- The search query and the channel the visitor came from
- Measures
- Intent match, task completion, drop-off and leads per journey
- Methods
- Analytics, recordings, surveys, interviews and A/B tests
- Includes
- Page experience: speed, responsiveness, layout stability, accessibility
sound familiar?
Traffic is up. Results aren't.
Tap the ones you recognise. We'll start the audit with those journeys.
Tap anything that sounds familiar.
Start with these journeys →what's included
Customer journey optimisation, from query to conversion.
Eight pieces of work. A small site might need half of them; a multi-product business usually needs all eight.
Journey maps
Maps for your key segments, split by entry channel: organic, paid, email and referrals from AI assistants.
Quantitative analysis
GA4 funnels and path exploration, drop-off points and form analytics, so the biggest leaks are found first.
Qualitative research
Heatmaps, session recordings, on-site polls and user interviews that explain why people stall.
Page-experience fixes
Core Web Vitals, mobile usability, intrusive pop-ups and accessibility issues treated as part of the experience.
Experiment roadmap
A hypothesis backlog scored by impact, confidence and effort, agreed with your team before anything ships.
Tests & rollouts
A/B tests where traffic allows, staged rollouts where it doesn't, each written up with what was learned.
CX measurement
A framework and dashboard for task completion, drop-off and leads per journey, so "better" has a number.
starts before the click
CRO tunes buttons. CX fixes journeys.
Conversion testing is one tool inside customer experience work, not the whole job. Here's the difference in practice.
journey view: on-site only
Where the map startsThe homepageThe search query and the page it lands on
SegmentsAll visitors averaged togetherJourneys split by entry channel, including AI-assistant referrals
Page experienceA developer ticket for laterSpeed, responsiveness and layout stability treated as experience issues
PrioritiesThe loudest opinion in the roomA backlog scored by impact, confidence and effort
TestingButton colours and headline tweaksHypotheses from research, sized to the traffic you actually have
ReportingConversion rate, sitewideTask completion, drop-off and leads, per journey
how it works
Evidence first, redesign last.
Most of the value is in knowing what to fix. The fixes themselves are often smaller than you'd expect.
- 01
Research
Analytics, Search Console queries, recordings, surveys and stakeholder interviews, all reviewed together.
→ research findings - 02
Map
Journeys by segment and entry point, with friction points ranked by how many people they cost.
→ journey maps - 03
Prioritise
Turn friction into hypotheses, score them, and agree the order with your team.
→ experiment roadmap - 04
Test & implement
Run experiments where traffic allows; ship direct fixes where the evidence is already clear.
→ tests and shipped fixes - 05
Measure & iterate
Report what changed, what didn't and why, then update the roadmap with what you learned.
→ results report and next round
stack
The research and testing toolkit.
// research
GA4 funnel explorationSearch ConsoleMicrosoft ClarityHotjarOn-site polls
// testing
VWOOptimizelyAB TastyConvert
// page experience
PageSpeed InsightsCrUX field dataaxeWAVE
// reporting
Looker StudioBigQueryYour CRM
what drives the cost
What does CX optimisation cost?
It scales with how many journeys you want fixed and how deep the research goes. Set the four drivers to see the shape of your program.
keep exploring
Related services.
AIA
AI automation
Route the leads a better journey produces, fast and with an audit trail.
Explore → AUDSEO audit
Find the technical issues that hurt both rankings and experience.
Explore → SUPWebsite support & management
Keep the fixes in place with ongoing care and monitoring.
Explore → ENTEnterprise development support
Engineering capacity to build winning variants inside large stacks.
Explore →faq
Customer experience questions.
Conversion rate optimisation focuses on lifting specific conversion rates. Customer experience optimisation covers the whole journey, from the search intent before the click to what happens after someone converts. CRO testing is one of the methods used inside CX work.
Pages that answer the query clearly and load quickly serve visitors better, which is what Google's people-first guidance rewards. Just as importantly, a better landing experience turns the organic traffic you already have into more leads, without needing a single extra ranking.
Quick fixes such as broken forms, slow pages and unclear calls to action can show results soon after they ship. Tests need enough traffic to reach a reliable answer, so their timing depends on your volume. We'll tell you up front which category each change falls into.
Reliable tests need adequate sample sizes. Lower-traffic sites lean more on qualitative research, user interviews and fixes based on clear evidence, with staged rollouts instead of split tests.
Not when it follows Google's guidance on testing: no cloaking, canonical tags on variant URLs, temporary (302) redirects for redirect tests, and tests that only run as long as they need to. We set tests up that way by default.
Analytics and Search Console, CRM or e-commerce data where possible, and permission to install research tools in line with your consent setup. Recording tools are configured to mask personal data.
It depends on the number of journeys and segments, research depth, testing volume, and whether we build the winning variants or your team does. The scope builder above shows the shape; we fix a quote after a short scoping call.
start with your top queries
Turn the traffic you have into the results you need.
Send your domain. We'll match your top search queries to the pages they land on and show you where the journey breaks first.
quote within 24 hours · research before redesign · tests that respect seo