seo audits · technical · content · links

Diagnose first. Then fix what actually moves rankings.

A thorough look at the on- and off-page factors holding back your rankings. Technical, content and backlink layers in one integrated diagnostic, with a clear remediation plan and optional implementation support.

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targetexample.com
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findings · top 6
    Diagnostic layers in every audit.
    20minFree discovery call to scope it.
    24hTo a fixed quote after the call.
    London businesses helped.
    what we audit

    Seven diagnostic layers. One report.

    Each layer surfaces different ranking gaps. We run all seven in parallel, then synthesise a single prioritised remediation plan.

    page & site speed

    Speed is a ranking input. We read it page by page.

    Every audit pulls Core Web Vitals alongside Analytics, Search Console and keyword data, then flags the templates holding your pages back.

    Google's “good” thresholds: LCP ≤ 2.5 s · INP ≤ 200 ms · CLS ≤ 0.1

    Illustration
    4.1s
    LCP Largest Contentful Paint
    380ms
    INP Interaction to Next Paint
    0.24
    CLS Cumulative Layout Shift
    Walkthrough call included
    deliverables

    What you get in every report.

    An enhanced PDF report with specific recommendations, screenshots, supporting documents, and a walkthrough call to take you through it.

    • Content & blog post SEO audit
    • SEO audit scorecard
    • Keyword guidelines & focus
    • URL site structure analysis
    • Title tags & meta tag analysis
    • Meta descriptions audit
    • Heading tag analysis
    • Internal linking review
    • Image names and ALT tags
    • Nofollow anchor tags
    • Indexing overview, analysis, score
    • URL redirects (301/302/canonical)
    • Page exclusions / inclusions
    • Duplicate content detection
    • Crawl errors
    • Code validation
    • Page & site speed analysis
    • Linking analysis (internal/external)
    • Linking root domains
    • Authority and trust metrics
    • Competitive link comparison
    • Supporting documents
    • Walkthrough call
    how audits are quoted

    Sized to your site. Quoted after a free call.

    Every audit covers the same seven layers. The size of your site decides how much ground there is to cover, so we scope it on a free 20-minute call and send a fixed quote within 24 hours. No surprise bills.

    Quick checkSmall sitesA focused pass over your key pages, Google Business Profile, speed and the obvious technical blockers.
    Full auditAll seven layersOn-page, content, backlinks, link profile, indexing, competitors and a full crawl, with the complete report.
    Audit + fixesWe implementThe full audit, then we ship the highest-impact fixes first, with your approval before anything goes live.

    Free 20-minute discovery call. No commitment. Tell us about your site and you'll have a fixed quote within 24 hours.

    Book the free call →
    process

    Five phases. Iterative throughout.

    Findings start landing mid-audit. You'll get high-impact action items before the full report ships. We don't run a one-and-done audit cycle.

    01

    Analysis

    Pull GA, GSC, Core Web Vitals and keyword data. Build the industry-agnostic roadmap.

    02

    Problem ID

    Surface stuffing, cannibalisation, anchor and velocity issues, crawl errors, code validation.

    03

    Competitor delta

    Benchmark every finding against the top-ranking competitors. Show the gaps that matter.

    04

    Remediation plan

    A detailed plan of attack for on-site and off-site fixes, plus link-building recommendations.

    05 · optional

    Implement

    Prioritised fix-it engagement to ship the highest-impact items first.

    tooling

    We triangulate. We don't guess.

    Different SEO tools measure the same thing in different ways. Relying on one tool is how audits go wrong. We use a layered stack and reconcile the readings to triangulate ground truth.

    groundtruth
    Ahrefs Moz Semrush Screaming Frog PageSpeed Insights Google Analytics Search Console Full site crawl
    faq

    Audit questions we hear every week.

    Quarterly. Your website is a living organism: content ships, templates change, algorithm updates land, competitors move. Each audit builds on the last, so execution time typically drops the longer we work together.
    We evaluate every known ranking factor: keyword usage, page speed, mobile-friendliness, coding errors, crawlability, accessibility, schema, analytics setup and competitor positioning. The output is a detailed remediation plan with specific resolutions.
    Yes. Our on-site optimisation service prioritises the highest-impact tasks and ships them with your team. We get approval on changes before they go live, so brand integrity is preserved.
    It depends on the size of your site: a small business site is much quicker than a large online shop. You'll get a timeline with your quote, and early action items start landing before the full report ships.
    Audits are quoted by the size of your site after a free 20-minute discovery call, and you'll have a fixed quote within 24 hours. Every audit ships the same deliverable set; bigger sites simply need more ground covered. No surprise bills.
    Seven diagnostic layers: on-page analysis, content audit, backlink audit, link-profile analysis, indexing analysis, competitor analysis and a full site crawl. You receive an enhanced PDF report with a scorecard, prioritised recommendations, screenshots, supporting documents and a walkthrough call.
    A technical audit covers crawlability, indexation, site speed, Core Web Vitals, schema and code: the machine-readable foundation. A content audit evaluates keyword coverage, duplicate content, cannibalisation and semantic gaps. Our audits run both, plus a backlink audit, in one integrated diagnostic.
    An audit is the right start if you want a clear, prioritised diagnosis before committing to ongoing work, or if your in-house team will execute the fixes. If you'd rather we implement too, managed SEO picks up where the audit leaves off. Starting with an audit and moving to managed SEO later is common.
    Yes. Recovery starts with diagnosis. The audit identifies what triggered the decline (a core or Helpful Content update, link toxicity, a manual action, indexation loss or a technical regression) and produces a structured remediation plan.
    engage our audit services

    Find what's really capping your rankings.

    Book a free 20-minute call, tell us about your site, and get a fixed audit quote within 24 hours. Either way, you'll know where the ranking gaps are.

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    quote within 24 hours · free 20-minute discovery call · see managed SEO →